KOREA: MARQUES DE CASA CONCHA LAUNCHES NEW ETIQUETA NEGRA
Concha y Toro wine ambassador in Asia Pablo Pressac introduced this new top-of-the-
line wine to a select group of guests in Korea.
The exclusive Splendino shop was the ideal setting to present Marcelo Papa’s latest
creation, Marques de Casa Concha Etiqueta Negra, in Korea. The guests—sommeliers,
members of the trade, press, and influencers—had the opportunity to enjoy many of the
varieties in the Marques de Casa Concha line on the different levels of the shop before the
presentation of the 2016 Etiqueta Negra.
The presentation placed emphasis on this wine’s sense of origin and that its varieties and
percentages can change from year to year in order to remain a faithful reflection of the
Alto Maipo Valley’s potential for producing top-quality red wines.