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In keeping with the latest trends in the wine industry, Concha y Toro’s renowned emblematic brand, Marques de Casa Concha, is renewing the presentation of its portfolio, maintaining the brand essence with specific details, including distinctive colours for each of its varieties.
“This new presentation aims to refresh the brand to meet the needs of a constantly evolving world. The design combines the classic elegance of Marques de Casa Concha with touches of modernity, while maintaining the renowned quality of each of our varieties,” says Bárbara Le-Bert, Marketing Manager for the brand.
July marks a significant milestone for the brand. In addition to this makeover, Marques de Casa Concha celebrates the 50th anniversary of the first vintage of its emblematic variety: Cabernet Sauvignon. Over the course of the last half century, the brand has paved a solid path and legacy.
Marques de Casa Concha and its classic Cabernet Sauvignon have played a crucial role in the history of Chilean wine, which has been key in the premiunisation of Chilean wine, bringing recognition in other latitudes to the brand and its already famed valley of origin: The Maipo Valley, known for being home to the best Cabernet Sauvignon in the world.
“Marques de Casa Concha faithfully reflects the evolution of winemaking in Chile. Over the years, it has gained national and international prestige and recognition, consolidating its position as a benchmark of quality and excellence in the wine industry. Today, its numerous awards and accolades are testimony to the brand’s solid consistency in winemaking over the decades,” says Marcelo Papa, Concha y Toro’s Technical Director.
In 2024, the brand has once again achieved consistent scores, where the prestigious wine critic James Suckling awarded 93 points to the Marques de Casa Concha Chardonnay 2022 and 92 points to its Cabernet Sauvignon 2022 and Carmenere 2022.
