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Marques de Casa Concha launches successful strategy on social media


Winemaker Marcelo Papa is leading several online wine tastings in the brand´s key markets.

Different activities such as Instagram Live videos, participation in Webinars, online interviews with the press, and online training are all part of the robust digital strategy developed by winemaker Marcelo Papa for Marques de Casa Concha.

In addition to a successful and interesting conversation on some of the brand´s wines with renowned journalist Amaro Gómez Pablos, broadcast on the Instagram Live of Marques de Casa Concha, there have also been interviews with journalist Eduardo Moraga from the El Mercurio newspaper, as well as an online tasting led by sommelier Carlos Cabral for the Brazilian audience and a conversation with sommelier Marcela Baruch for Uruguay.

All of these activities are framed within a solid digital plan that aims to utilize the digital channels currently available to bring the brand closer to consumers and to hold salesforce training or wine tastings with clients from around the world.

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