MARQUES DE CASA CONCHA MAINTAINS AN ACTIVE AGENDA ON DIGITAL MEDIA
Over the last few months, Marques de Casa Concha has been very active on digital media within the framework of a solid digital plan that seeks to use the available channels to reach consumers, as well as to perform sales force training and wine tastings with clients from around the world.
Marques de Casa Concha has had a very active presence, which started with an Instagram Live video with renowned journalist Amaro Gómez – Pablos along with the brand’s winemaker, Marcelo Papa. In the video, Marcelo held an entertaining conversation with the journalist in which he talked about the different varietals that make up the Marques de Casa Concha and their origins.
The brand has also held a dozen private Zoom meetings with Brazilian media from Río de Janeiro, Curitiba and Pan de Azúcar, to talk about the line’s different vintages and how the 2020 wine harvest was carried out within the current pandemic situation. Marcelo Papa also participated in a webinar with the distinguished group 67 Pall Mall from the UK and Singapore, led by renowned sommelier Richard Hemming. Likewise Papa participated in a number of conversations with clients from Colombia; Panama; Uruguay; Mexico and Peru.