CONCHA Y TORO WINE AMBASSADOR’S EXTENSIVE ASIAN TOUR
In April, Pablo Pressac, Wine Ambassador for the Asian zone, participated in various events in this important market.
In Shanghai, Concha y Toro’s Ambassador to Asia, Pablo Pressac, conducted a variety of activities to promote the Marques de Casa Concha brand including training sessions for sales staff and meeting with important customers and sommeliers.
The Wine Ambassador was joined by Rodrigo Jackson, the Central Asia Managing Director, to host an event that presented Marques de Casa Concha’s new image, which features an updated label design that reflects the line’s classic-contemporary spirit.
The event was held in the Lost Heaven Silk Road Restaurant in the exclusive Peninsula Hotel and attended by influential members of the local media who had the opportunity to interview the pair and taste some wines from the line.
Pressac also participated in a number of promotional activities focused on Carmenere in different cities in Asia including Soule, Shanghai, Wuxi, Wenling, Singapore, Hanoi, and Ho Chi Minh. Some of the highlights included the Master Class on Chile’s flagship variety accompanied by Republica del Caco chocolates in Soule; the Carmenere Dinner with celebrated chef Bruno Ménard, who prepared four dishes with chocolate especially designed to pair with the variety; press luncheons, and tastings with sommeliers and customers.