{"id":2841,"date":"2020-12-03T00:00:00","date_gmt":"2020-12-02T23:00:00","guid":{"rendered":"https:\/\/marquesdecasaconcha.com\/blog\/the-drinks-business-asian-awards-2020-marques-de-casa-concha-gana-mejor-campana-social-media\/"},"modified":"2021-12-17T21:32:00","modified_gmt":"2021-12-17T20:32:00","slug":"the-drinks-business-asian-awards-2020-marques-de-casa-concha-wins-the-best-social-media-campaign","status":"publish","type":"blog","link":"https:\/\/marquesdecasaconcha.com\/en\/blog\/the-drinks-business-asian-awards-2020-marques-de-casa-concha-wins-the-best-social-media-campaign\/","title":{"rendered":"The Drinks Business Asian Awards 2020: Marques De Casa Concha wins the best social media campaign"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>This past November, the winners of The Drink Business Asian Awards 2020 were announced, and Marques de Casa Concha was highlighted as the Best Social Media Campaign of the year. <\/strong><\/p>\n<p style=\"text-align: justify;\">The \u201cBattle of Chefs\u201d campaign took place throughout China, with the grand finale in Shanghai. Chefs from 18 restaurants in Beijing, Shanghai, Guangzhou and Shenzhen were invited to create two special dishes that would pair with the red and white wines in the Marques de Casa Concha portfolio.<\/p>\n<p style=\"text-align: justify;\">For one month, the people who visited the restaurants had the chance to rate their favorite dishes on a mini-website dedicated to the campaign. The five best rated chefs were selected for the final competition in Shanghai, where they competed by demonstrating their culinary skills to a panel of judges and 40 media outlets and influencers.<\/p>\n<p style=\"text-align: justify;\">Yang Zhansheng from The Home Beijing won the competition and was awarded a trip to Chile, where he learned not only about the brand&#8217;s terroirs, but also prepared three menus at the Marques de Casa Concha winery for 12 restaurant chefs, media representatives and the brand\u2019s winemaker.<\/p>\n<p style=\"text-align: justify;\">The campaign generated a total of over 8.8 million impressions, and more than 3,000 consumers rated the dishes on the website. The campaign was a clear example of how a wine brand can get consumers involved through digital media, converting that commitment into an offline experience with the support of its business partners.<\/p>\n","protected":false},"author":1,"featured_media":2842,"template":"","class_list":["post-2841","blog","type-blog","status-publish","has-post-thumbnail","hentry","categorias_blog-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Drinks Business Asian Awards 2020: Marques De Casa Concha wins the best social media campaign - Marques de Casa Concha<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marquesdecasaconcha.com\/en\/blog\/the-drinks-business-asian-awards-2020-marques-de-casa-concha-wins-the-best-social-media-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Drinks Business Asian Awards 2020: Marques De Casa Concha wins the best social media campaign - Marques de Casa Concha\" \/>\n<meta property=\"og:description\" content=\"This past November, the winners of The Drink Business Asian Awards 2020 were announced, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marquesdecasaconcha.com\/en\/blog\/the-drinks-business-asian-awards-2020-marques-de-casa-concha-wins-the-best-social-media-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Marques de Casa Concha\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarquesdeCasaConchaUS\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-17T20:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marquesdecasaconcha.com\/wp-content\/uploads\/2020\/12\/MCC-CF-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarquesWineUS\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marquesdecasaconcha.com\\\/en\\\/blog\\\/the-drinks-business-asian-awards-2020-marques-de-casa-concha-wins-the-best-social-media-campaign\\\/\",\"url\":\"https:\\\/\\\/marquesdecasaconcha.com\\\/en\\\/blog\\\/the-drinks-business-asian-awards-2020-marques-de-casa-concha-wins-the-best-social-media-campaign\\\/\",\"name\":\"The Drinks Business Asian Awards 2020: Marques De Casa Concha wins the best social media campaign - 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